When it comes to U.K. podcast producers, Immediate Media stands out. In 2022, the studio published more than 750 podcast episodes and averaged more than 5 million downloads per month across its 12 ongoing series. One of its most popular podcasts, HistoryExtra, also just celebrated a major milestone by hitting 200 million downloads. And now, we’re excited to announce our new partnership with Immediate Media that will help the company take its content to the next level.
Starting in March, Immediate Media’s podcasts will be hosted and monetized through Spotify’s enterprise podcasting platform, Megaphone. With its portfolio—including the Radio Times Podcast, The olive magazine podcast, and the aforementioned HistoryExtra, along with BBC’s Top Gear Magazine Podcast, BBC Good Food Podcast, and BBC Gardeners’ World Magazine—Immediate Media offers content from premium brands that advertisers love.
With Megaphone’s comprehensive set of industry-leading tools, Immediate Media can more effectively publish and grow its podcast business, by creating podcast ads for use on Spotify and other listening platforms.
The post Immediate Media Partners With Spotify’s Megaphone To Bring Its Popular U.K. Podcasts to the World appeared first on Spotify.
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