VidCon 2022: Spotify and SZA Give Gen Z Fans and Creators an Unforgettable Experience

VidCon 2022: Spotify and SZA Give Gen Z Fans and Creators an Unforgettable Experience

Last week, more than 75,000 people came together for VidCon 2022, one of the largest creator and consumer conferences in the U.S. Over the span of four days, Gen Z stars, industry leaders, and fans enjoyed talks, meet and greets, games, and live music performances. As an official sponsor, Spotify was there to make sure fans had an incredible experience. 

Spotify had something for everyone: Creators gained wisdom from Spotify leaders like Jessica Angeles, Senior Partner Manager at Anchor, and Tracy Rivas, Creator Partner Manager, who explained why they should be including Spotify in their video content strategy. Fans, meanwhile, could receive an audio tarot reading based on their mood and music tastes, have their audio aura captured in a photo (which correlated with collaborative, aura-specific playlists), and collect exclusive Spotify swag. 

 

The post VidCon 2022: Spotify and SZA Give Gen Z Fans and Creators an Unforgettable Experience appeared first on Spotify.

Behind the Mic, ancho, brittany broski, derek hough, fred again.., Future, jessica angeles, kanye west, kendrick lamar, la’ron hines, SZA, tracy rivas, vidcon, vidcon 2022, Xavier "X" Jernigan, Xavier Jernigan

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